Brève : YouTube a trouvé son modèle

Par David Cyrille, jeudi 2 novembre 2006 à 20:40 :: C'est dans l'air... :: #64 :: rss

Une news de rattrapage : Google a racheté le 9 Octobre dernier YouTube, pour la modique somme de 1,65 milliard de dollars (communiqué de presse). Bien qu'étant concurrent du service Google Video, YouTube gardera son identité de marque, surement pour une question de ciblage de public (YouTube pour les jeunes, Google pour les plus vieux ?)

Finalement les interrogations sur le business model des hébergeurs de vidéos trouvent rapidement des réponses... 100 millions de vidéos servies par jour, ca vaut son pesant de cacahuètes ! Google va surement vite amortir ça avec quelques AdWords bien placés...

PS : dans son sillage, Utube.com est bien moins heureux de ce rachat : avec 68 millions de visites en août, le site de ce vendeurs de tubes est resté inaccessible la plupart du temps, à cause des internautes se trompant d'orthographe (article 1, article 2).

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